eWeek.com reports: "After more than a year of denials that any major social network initiative was in the works, Google (NASDAQ:GOOG) June 28 unveiled Google , the company's take on social networking. Not to be confused with the existing Google 1 search result and ad-sharing services, Google is intended to alleviate certain pain points that plagued Facebook as its network grew to 700 million-plus users. For example, while Facebook users added friends, family and colleagues to one big connection pool, Google is designed to let users create smaller buckets of contacts that share common interests. Users may create these Circles by dragging and dropping Google Profile pictures of users into separate Circles and sharing information only within those Circles."
(see the slide show)
Its been a few years since I have seen something interesting happen in the Social Networking space. I think Google might have gotten it right this time. If they generate enough buzz and interest with this product it will have a chance to survive.
Hopefully it will have privacy by default, and not require you to jump through several hoops just to lock down your profile.